oh, hi there

Born in Belgium and based in Amsterdam, I am Janne Wellens: art director, content creator, and stylist.

I’m guided by a love of the beautiful simplicity found in nature and good design – the timeless perfection of petals and palettes; the parallels between weird and wonderful objects and original, organised design; the exploration of a unique texture and an incredible building.

Through this lens, I connect brands with their purpose and make space for creativity – for concept ideation, imaginative set design, compelling storytelling and memorable imagery. Mine is a quest for companies that believe in having a positive effect on the world – to have impact without taking too much from nature. I seek the stories behind the art and get excited about things I’ve never seen before. I savour these experiences, mementos, and references, and I like working with brands that do, too. The small things – they can make a big difference.

I see the value in giving ideas room to breathe, to develop, to flourish. Sometimes, removing something adds more to an idea, and structure can help make sense of noise.
I’m a collaborator for thinkers. A partner for visionaries. A sounding board anytime, anywhere. An ally on your creative journey.


Martinsson King
Sûr Atelier
Vice Media
Josje Bruijn
Very Rare Agency
Hudson’s Bay
I Heart Studios
Ecoffee Cup
Johnny Wonder
Tommy Hilfiger
Calvin Klein
Silent State

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