What goes on your hair matters.
Swedish brand Martinsson King agrees. It makes vegan, silicone and paraben sulphate-free, colour-safe products that are never tested on animals. They call them modular products – three serums can be blended with a shampoo or conditioner, and they have big plans to continue expanding the range.
As their social content creator, I’m re-imagining the brand’s Instagram with new visual guidelines and content strategy, themes, and calendar. We’re telling their story to a new, younger audience on Facebook, Instagram and online, and continuing this journey through concept ideation and art direction for new products. I relate everything back to the brand in a cohesive, organised way.